Transforming Wildstone Construction: A Roofing Case Study That Skyrocketed Online Presence
When Wildstone Construction approached our agency, they were a skilled roofing company in Everett, Washington with exceptional services but a digital presence that failed to reflect their expertise. Today, their website stands as a perfect showcase of their craftsmanship while generating consistent leads for their roofing, decking, painting, and remodeling services.
Let me walk you through the transformative journey we embarked on together.
Understanding the Business Foundation
Our first step was immersing ourselves in Wildstone Construction's business model. We conducted in-depth interviews with their team, visited job sites, and analyzed their completed projects. This hands-on approach allowed us to appreciate the quality of their roofing work and understand what truly set them apart from competitors in the Everett area.
These insights proved invaluable—we discovered their exceptional attention to detail, premium materials sourcing practices, and their unique approach to client communication throughout projects. These elements became the cornerstone of our strategic planning.
Strategic Site Architecture
We prototyped a website structure that would highlight Wildstone's roofing expertise while showcasing their additional services. The architecture was carefully planned to:
Prioritize roofing services at the forefront
Create dedicated service pages with conversion-focused content
Implement a gallery section featuring before/after transformations
Develop a testimonial showcase featuring authentic client experiences
Incorporate location-specific landing pages to boost local SEO
The prototype went through several refinement stages with client feedback before receiving final approval.
Identifying Competitive Advantages
Through competitive analysis and client interviews, we identified Wildstone's key differentiators:
Their specialized expertise in both residential and commercial roofing
Their comprehensive service offerings beyond roofing (decking, painting, remodeling)
Their outstanding warranty program
Their deep roots in the Everett community
With these advantages clearly defined, we moved to strategic website planning.
Design That Converts
The visual design phase transformed the wireframes into a striking, conversion-focused website. We incorporated:
A color scheme that aligned with their brand while enhancing trustworthiness
High-resolution project photography with strategic before/after comparisons
Customer-focused UI elements that simplified the quote request process
Mobile-first responsive design to ensure perfect performance across all devices
The design perfectly balanced visual appeal with functional effectiveness, creating numerous opportunities for visitor engagement.
Compelling Copywriting
Our copywriting team crafted messaging that resonated with Wildstone's target audience. Rather than using generic industry terms, we created content that:
Addressed specific pain points of Everett homeowners
Highlighted technical expertise in accessible language
Incorporated relevant local landmarks and weather considerations
Featured actual project stories with measurable outcomes
The copy maintained a perfect balance between professionalism and approachability, positioning Wildstone as true experts without seeming unapproachable.
Technical Implementation
Our development team brought the designs to life with clean, efficient code. Beyond basic implementation, we enhanced the site with:
Integration with their CRM system for seamless lead management
Facebook pixel installation for retargeting opportunities
Google Business Profile connection for consistent cross-platform presence
Automated schema markup for enhanced search visibility
Accelerated loading times through advanced optimization techniques
SEO Foundation Building
While comprehensive SEO was planned as a separate phase, we implemented core optimizations during the website build:
Strategic keyword placement for roofing and location-specific terms
Local SEO elements targeting Everett and surrounding areas
Technical SEO foundations including clean URL structures and proper heading hierarchy
Schema markup for services and reviews
Image optimization with geo-targeted alt tags
Results That Speak Volumes
Within three months of launch, Wildstone Construction experienced:
117% increase in organic traffic
89% improvement in lead quality
40% reduction in cost-per-acquisition from paid channels
Expanded service area visibility beyond Everett
The website now serves as both a lead generation tool and a powerful portfolio showcase that continues to evolve with their growing business.
Key Takeaways
The Wildstone Construction project demonstrates the power of a strategic, research-driven approach to website development. By deeply understanding their business, prioritizing their unique advantages, and implementing technical best practices, we delivered a website that doesn't just look great—it performs exceptionally.
Whether you're a roofing company looking to enhance your digital presence or any service business seeking to generate more qualified leads, Unique Roofing Marketing team can help transform your online performance.
